MS Marketing (Specilization in Digital Marketing) - UMT

Program Introduction


Master of Science in Marketing (MS Mkt) is designed to equip graduates with up-to-date practices and research in key Digital Marketing and Marketing Analytics disciplines. This will be done by developing the ability to apply content creation concepts that are essential for research skills, interpersonal skills, and analytical skills for decision-making.

On Successful completion of the degree, graduates will have the skill set to pursue a career in marketing, especially in the area of Digital Marketing and Data Analytics.

This program also helps students to prepare and to continue their research passion and admit into a Marketing Ph.D. program.

Career prospects

  • Ph.D. Scholar in Marketing
  • Digital Marketing Manager
  • Marketing Manager
  • Marketing Consultant
  • Marketing Analyst
  • E. Entrepreneur

Program Details

2 Years
  • 16 years of education in relevant discipline from an HEC-recognized institution.
  • First division or cumulative grade point average (CGPA) of 2.0 out of 4.0 or equivalent.
  • In the case of 16-year non-business education, the admitted candidate will be required to take deficiency courses as determined by the selection committee.
  • GAT(General)/ UMT Graduate Admission Test(at least 50%)
  • Admission Interview by UMT
  • No third division in the entire academic career
Apply Online