Master of Science in Marketing (MS Mkt) is designed to equip graduates with up-to-date practices and research in key Digital Marketing and Marketing Analytics disciplines. This will be done by developing the ability to apply content creation concepts that are essentials for research skills, interpersonal skills, and analytical skills for decision making.
On Successful completion of the degree, graduates will have the skill set to pursue a career in marketing, especially in the area of Digital Marketing and Data Analytics.
This program also helps students to prepare and to continue their research passion and admit into a Marketing Ph.D. program.
