In this ever changing world of today and especially the ever increasing volatility of Pakistani markets, it is extremely important for marketers to specify the information required to identify marketing opportunities, monitor marketing actions, and evaluate and improve marketing performance.
The motivation behind Master of Science in Marketing is to enable the students to address aforementioned issues, by sculpting traditional business operations into competitive tools for today's economy. With a distinguished faculty and future vision to develop industry-academia collaborations, UMT’s underlying aspiration is to develop a leading program in the region. The program will train both students and professionals of Marketing to satisfy the increasing job market needs of local and multi-national firms in Pakistan and beyond.
