Mission Statement
The mission of this program is to develop a workforce with the ability to apply key and contemporary marketing tools that are used in the industry locally and globally.
Program Objectives
The primary objective of this program is to educate and prepare participants with up-to-date practices in key digital marketing and marketing analytics disciplines. This will be done by developing the ability to apply key content creation concepts that are key for virility, research skills, interpersonal skills, and analytical skills for decision making.
On successful completion of the degree, participants will have the skill set to pursue a career in digital marketing and data analytics.
