Digital Marketing Analytics (Applied)

Program Introduction

Not Offering in Spring 2022

Mission Statement

The mission of this program is to develop a workforce with the ability to apply key and contemporary marketing tools that are used in the industry locally and globally. 

Program Objectives

The primary objective of this program is to educate and prepare participants with up-to-date practices in key digital marketing and marketing analytics disciplines. This will be done by developing the ability to apply key content creation concepts that are key for virility, research skills, interpersonal skills, and analytical skills for decision making. 

On successful completion of the degree, participants will have the skill set to pursue a career in digital marketing and data analytics.

Program Details

2 Years
  • 16 years of education in relevant discipline from HEC recognized institution.
  • First division or cumulative grade point average (CGPA) of 2.5 out of 4.0 or equivalent.
  • GAT-General test is compulsory.
  • In the entrance test, 60% marks must be obtained.
  • Successful interview with the selection committee.
  • In the case of 16-year non-business education, the admitted candidate will be required to take deficiency courses as determined by the selection committee