Master of Marketing Management

Program Introduction


There is a direct relation with the growing market of products and ever-increasing number of consumers. To make an estimate of the actual demand of the market and to understand the relation between consumers and manufacturers, it is important to explore diversified dimensions of different markets.

The School of Professional Advancement (SPA) at UMT is offering a two-year Master of Marketing Management degree program. The degree is a complete program structured to cover all the areas required for the vivid conception of marketing and advertising which are core areas of business. At SPA, the detailed aspects of business studies with the core subjects of marketing and advertising procures a team of highly skilled people who are aware of even the minute details of marketing and capable of launching modern techniques with frequent use of new concepts and technology. The progressive approach of SPA sets a solid platform for the students to become independent learners by recurrent analysis of marketing, advertising and promotion. Therefore, graduates of the program find themselves at ease as exposure about the practical situations in the different fields of marketing makes them willing to accept challenges with eager anticipation.

Graduates of the program find prominent roles in different institutions that are directly or indirectly attached with aspects of sales and marketing and discover dynamic careers in the public and private sector as brand managers, marketing managers, and executives in financial institutions and limited companies. This program is specifically tailored for business sectors that rely heavily on sales and marketing strategies and equips them for evolving the best sales and marketing teams in view of financial dynamics and challenges. The successful completion of this program would lead students to dynamic careers in the public and private sector as brand managers or executives, marketing managers, sales managers, and executives in financial institutions and limited companies.

Program Details

2 Years

14 Years qualification with 45% marks in case of annual system in the degree awarding institution.

14 Years qualification with 2.0/4.0 CGPA in case of semester system in the degree awarding institution.

In case of 40% to 45% marks, applicant should have minimum of three (3) years Professional experience.

No 3rd Division in entire academic career

In case of an equivalent foreign qualification, an equivalent certificate from Higher Education Commission is mandatory.

In case the foreign degree/transcript is in any language other than English or Urdu, an officially translated copy of the degree/transcript is mandatory.

An officially translated copy is the one verified by the degree awarding institution, respective foreign ministry or an authorized public notary.